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Digital Picks by Tim Parkman
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"How am I going to get my work done if I'm spending all of my time in meetings?"

30/11/2015

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We’re stuck, going around and around… we need to meet up to connect, breakdown silos and ensure everyone’s on the same page but when you spend all your time in meetings how does all your work get done. It’s a never ending vicious (definitely not virtuous) cycle that many busy folk find themselves in.

Most people, myself included, don’t even challenge the problem itself, they tackle the symptoms. Either working late to get the work done and accommodate the meetings, or skipping the meetings in favour of working. In the first scenario everyone’s connected but you’re working all the hours God sends, and in the second scenario you get the work done and get your evenings back but everyone else feels disconnected and siloed.
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There is a better way. A way to tackle the problem itself - meetings. Patrick Lencionic developed this useful framework in his book Avoid “Dead by Meeting”. Click here to read more.
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The search for digital nirvana

18/11/2015

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​We’re searching for Digital Nirvana* but we’re only just start starting to see signs that’s real and achievable for all organisations. Not just the poster-children like AirBnB, Alibaba, Facebook and Uber (Click here to see my previous blog post on this).

What’s changed? IoT, data and know-how. We’ve had access to the global marketplace for years. What’s been missing is the connectivity between technologies, the data insights across technologies and the know-how to make use of the market, tech and data.

* Digital Nirvana where complexity and costs come down whilst customer experience and revenues increase
+ IoT - Internet of Things click here to find out more on Wikipedia

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Are You Carrying a Knife to a Gunfight?

4/11/2015

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According to the 2015 Market Measures Report, 80% of USA companies typically use digital marketing tools and channels. Only 35% of Kiwi companies utilise the same more scalable, cost-effective digital marketing tools and channels.

To arm yourself you’re going to need to:
  1. Choose your weapon – research and select the digital assets and channels that attract your prospective customers
  2. Take aim – map your prospective customers’ decision making process and carefully target the content/assets required along the way.
  3. Fire – go! Make the process efficient, focused, measure and refine.
  4. Check you’ve hit the target – plan, integrate, test and optimise for success.

​Check out the full report, stats and recommendations here: 2015 Market Measures Report.
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    Tim Parkman - Digital Director, Strategist, Project Lead, Trusted Advisor & Coach

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