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Are You Carrying a Knife to a Gunfight?

4/11/2015

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According to the 2015 Market Measures Report, 80% of USA companies typically use digital marketing tools and channels. Only 35% of Kiwi companies utilise the same more scalable, cost-effective digital marketing tools and channels.

To arm yourself you’re going to need to:
  1. Choose your weapon – research and select the digital assets and channels that attract your prospective customers
  2. Take aim – map your prospective customers’ decision making process and carefully target the content/assets required along the way.
  3. Fire – go! Make the process efficient, focused, measure and refine.
  4. Check you’ve hit the target – plan, integrate, test and optimise for success.

​Check out the full report, stats and recommendations here: 2015 Market Measures Report.
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    Tim Parkman - Digital Director, Strategist, Project Lead, Trusted Advisor & Coach

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