"For us, it's a dance between online and offline. And this has been our biggest challenge. We saw it playing in the storyboard. We realised the key is mobile... Mobile is the link between on and offline." Airbnb
With so many of us wrestling with how to design integrated real world and digital experiences for our customers. I thought Airbnb's CEO Brian Chesky's use of storyboarding, inspired by Walt Disney, was a beautifully simple way for companies to start bringing those experiences together. And in this particular example you can see how the process helped Airbnb really add value to both renters and hosts.
Definitely one worth capturing on the blog.
Click to read the full article on Fast Company
The moments where we're doing well. And the moments when we're not doing so well.
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